Model: Air Haurache “Liverpool”
Release Date: 2021
Editor’s Notes: Last night saw Manchester United fans left with a bitter taste in their mouths as Liverpool delivered a stinging 5-0 defeat at Old Trafford Staduim. A loss at home is bad enough, but a battering to that degree is heartbreaking – just ask Headie One.
The celebrations look to continue as Liverpool edges towards the top of the league, and Nike joins them in chanting, “You’ll never walk alone.”
Last year Liverpool F.C. made headlines when it was announced they’d be leaving New Balanceafter five years and entering into a new partnership with sportswear giant Nike. Though the new kit deal was worth less than the deal with NB – £45M vs £30M – it also came with a star-studded promotional campaign led with LeBron, Serena Williams, and Drake.
As LFC looks to be on top of the world – clearly immune to the supposed “Drake Curse” – one of the first sneakers to release under the new Nike deal has surfaced.
Taking the classic Air Huarache as its canvas, the celebratory pair features the team’s red and white coloring in the form of a chequered pattern at the midfoot, tongue, and heel. What makes these a true ode to LFC is the removable heel tag that bears “YNWA,” an abbreviation of the team’s anthem “You’ll never walk alone.”
Whether or not these will be part of a larger collection dedicated to Liverpool F.C. or encompassing more Champions League teams is yet to be seen.
How cool is the Sneakers?
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